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The 9½ Principles of Innovative Service

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How to Take Your Service from Run-of-the-Mill to Remarkable

Value-added has been the service solution for many service-minded organizations—take what customers expect and add a little more.

But in the past few years, value-added extras have gotten a lot more expensive. Tough economic times call for a new approach: value-unique service. It is not enough to wow your customers; winning service providers awe their customers.

This webcast explores creating experiences that cause your customers to swoon, smile, and sing your praises! This process will be your spark plug for bringing energy and igniting your customers’ experiences. And, it can turn bored, overworked employees into ones who are fired-up and ready-to-enchant!

It is built around 9½ principles—think of them as lenses crafted to reveal special strategies and techniques you can use to become the subject of glowing remarks via word of mouth and word of mouse.      

What You Will Learn

In this webcast, you’ll learn:
  • Reasons innovative service is such a critical factor for customer retention and advocacy
  • How today’s overstimulated, highly entertained consumer expects an emotional connection, not just an adequate but plain vanilla response to their needs and expectations
  • 5 strategies that can provide a new, innovative lens through which to view and improve your customers’ experiences
  • The leadership components required for a sustainable innovative service culture. 

While attending this program is FREE, reservations are required.

About the Presenters

Chip R. Bell is the founder of The Chip Bell Group. He has served as consultant, trainer or speaker to such organizations as GE, Marriott, Lockheed-Martin, Cadillac, Ritz-Carlton Hotels, Allstate, Caterpillar, Harley-Davidson and Victoria’s Secret. Leadership Excellence has selected him as one of the top 30 thought leaders in the U.S. Bell is the author or coauthor of 19 bestselling books, including Customer Loyalty Guaranteed, Managing Knock Your Socks Off Service, Take Their Breath Away: How Imaginative Service Creates Devoted Customers, and Wired and Dangerous. His latest book is The 9½ Principles of Innovative Service.


Related Seminars

For additional training on this topic, consider these AMA seminars:

Customer Service Excellence: How to Win and Keep Customers
Providing customer service excellence is what will keep your customers coming back.

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Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!