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Search Engine Optimization: What Every Marketer Should Know

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The question: Why is Google, a multibillion dollar company, worth so much money?

The answer: Because Search Marketing works for companies big and small.

A Website properly optimized for search engines can increase sales and brand awareness, decrease the cost of generating qualified leads, reduce customer service costs and protect your company's reputation.

Now is the time to learn the ins and outs of this critical marketing tool and start planning your strategy for 2008.

What You Will Learn

Attend this FREE Webcast and discover how to put Search Engine Optimization (SEO) to work for you and your organization. Attend and you'll get key questions answered, such as:
  • What is search marketing and why is it so important?
  • What is SEO?
  • Where does SEO fit into your overall Search Marketing strategy?
  • Which often used search techniques actually punish your rankings?
  • Everyone wants to be #1...so what must be done to win this battle?
  • What does the future hold in the constantly evolving world of web search?

The Webcast is perfect for those who want to use search marketing to achieve their marketing goals and enhance their own marketable skills. You do NOT need a technical background or be a programmer to benefit greatly from this presentation.

About the Presenters

Craig Homenko for over 10 plus years has been involved in online and search marketing. Applying his diverse industry and geographical experience, Homenko developed the SEO Winning Process™—a proprietary, step-by-step approach to successful search engine optimization that systematically improves rankings.

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Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!