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Maximizing Your Influence The Secret Laws of Persuasion

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When it comes to influencing others, mastery of a process, model, method or a system is not usually enough. The simple fact is that many people do things for reasons they don't fully understand.

In the last 10 years we have learned more about the human brain than in the last 100 years combined. We now have a better idea of why we do what we do.

This webcast will examine those psychological reasons—the universal laws of influence and persuasion—that remain unknown to most people.

When you are trying to change someone's ideas or opinions, you have to do it the right way. You have to understand why we change and what causes people to change.

Here is a great opportunity for you to discover ways to upgrade your ability to influence behavior in others.

What You Will Learn

The insights you'll hear about provide simple yet powerful means to influence those around you. This Webcast explores some of the ways you can polish your influencing skills. For example, you’ll hear about:
  • Common mistakes people make when they are trying to persuade others
  • The correct way to praise good work that boosts self-esteem
  • Strategies for persuading people to get involved and do something
  • How to use “verbal packaging” to frame your message in a way that gets results
  • Influencing techniques that can be used to motivate your staff
  • Techniques you can use to build instant trust
  • Suggested approaches to getting results without authority
  • And much more!

The discussion is followed by a live Q&A session with Kurt Mortensen—where we will address specific issues raised by members of the audience!

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AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!