Request a Catalog.

How to Use Design Thinking to Innovate Faster, Better and More Effectively

(Read reviews)
Date of Event: May 9, 2018
Time: 3:00 PM - 4:00 PM Eastern
Fee: Complimentary
Meeting Number: 17971-00001

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


Design has become the “it” word and a defining element that can differentiate your business in an increasingly competitive world.

In an economy of rapid commoditization, keeping the customer “front and center” has become the most important factor to include in the innovation equation in order to maintain brand loyalty.

Whether you’re talking about cars, toothbrushes, office space or even the creation of an organization’s culture … Design Thinking gives you the tools to innovate, faster and better, in a customer-centric approach.

What You Will Learn

In this “must attend” session, you’ll benefit from two experts who will explain why Design Thinking has become the innovation method of choice across forward thinking industries and how best-in-class companies are applying it across their organizations.

You’ll also receive an overview of AMA’s Design Thinking course including:

  • Exposure to the 10-step Design Thinking process and why it’s so important in a disruptive economy
  • How this rapid collaborative process can help you and your team generate more customer-focused solutions
  • Steps you can take to integrate the process into your organization 
  • The realities of organizational culture, resistance to change and what you can do about it.

While attending this preview is FREE, reservations are required.

About the Presenters

Ayse Birsel

has designed hundreds of successful products and consulted with Fortune 100-500 companies, including Amazon, GE, Herman Miller, IKEA, Target and Toyota, bringing mission critical strategies and insights for business. Fast Company has recognized her as 1 of the 150 Most Creative People in 2017.  Her book, masterclasses and seminars on Design the Life You Love have helped thousands of people transform their lives. Now she is applying her unique design process to help Amazonians design the aging they love.

Haywood Spangler is the Director of Education, Leadership Metro Richmond, where he designs curriculum and presents seminars on topics in ethics, leadership and community development for an executive leadership training institute which serves corporate, non-profit and government executives.


Related Seminars

For additional training on this topic, consider these AMA seminars:

Design Thinking: A Process for Rapid Innovation
Get a low-cost and low-risk methodology to innovate with faster speed

best live chat

Technical Requirements

http://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!