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5 Steps to Becoming a Trustworthy and Influential Leader

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Price: $199


How You Can Establish Trust to Becoming an Influential Leader

Effective leadership in the emerging economy is less and less about charismatic command and control persuasion; it is increasingly about the collaborative and horizontal skills of trust and influence.

The bottom line is that the level of trust in business relationships, whether internal with employees or colleagues, or external with clients and partners, is the greatest determinant of your success.

The challenge to gaining that trust is having a simple yet powerful framework and analytical way of evaluating and understanding trust. Without the proper framework for evaluating trust, there’s no actionable way to improve your trustworthiness.

This program gives you that framework, as well as a 5-point approach that helps you gain positive influence and be legitimately trusted by people you work with directly, as well as by those over whom you have no direct control. 

5 Steps to Becoming a Trustworthy and Influential Leader -- On-Demand is no longer available as an open enrollment webinar, but it can be delivered at your site. Please consider these alternative solutions to your development needs:

What You Will Learn

By attending this webinar, you’ll learn a step-by-step action plan for building trustworthiness: The Trust Equation. You’ll then learn the five building blocks that let you maximize your own trustworthiness by acting on the equation:

    Step 1 Reset your perspective to the long term
    Step 2  Reset your goals as byproducts of group success
    Step 3 Master the skill of listening to understand
    Step 4 Make friends with the truth
    Step 5 Most of the time, take the first risk

Within this framework, you’ll discover the secrets of how win-win results are achieved, as opposed to split-the-difference results. For example, you’ll learn ready-to-use tactics, such as:

  • A socially acceptable grammatical technique (Name It and Claim It) for speaking difficult truths out loud
  • Ways you can reduce your fears about outcomes, and redirect that energy to more useful initiatives.

This is a great opportunity to discover a scientific, analytical and actionable framework for increasing your trustworthiness and ultimately your career success. Take a moment and register now!

How You Will Benefit

After completing this course, you will be able to:

  • Understand the five building blocks of trust
  • Learn to develop an action plan for building trustworthiness
  • Apply a grammatical technique for speaking truthfully about any topic

How Do AMA Webinars Work?

AMA Webinars provide you with a cost-effective and convenient way to boost your know-how. You can participate in the comfort of your office without the need for travel costs and time.
Because the webinar is live, you can ask our expert questions via online chat during the program. In addition, we will be sending you pre-work approximately one day before the program date via email. Please register early to get these materials which will help guide your learning process!

In addition, paid registrants will have a single-user license to access a recorded archive of the program for a full year.

Please note that AMA Webinars are designed to provide a one-to-one learning experience for an individual and are not designed to be viewed in a group setting. Program access is available only via the MYAMA account of the registered attendee.

This particular webinar does not offer continuing education credits.

About the Presenters

Charles H. Green

is an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates, he is author of Trust-based Selling, and coauthor of  the The Trusted Advisor and its follow-up, The Trusted Advisor Fieldbook. His articles have been published in several journals, including Harvard Business Review, Directorship Magazine, and Management Consulting News. He is a contributing editor at RainToday.com.

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AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!