Request a Catalog.

Chaotics Managing and Marketing in the Age of Turbulence

(Read reviews)
Price: Free
Add To Your Cart

Date / Time / Location
Closing this window or continuing to browse will NOT delete the items in your shopping cart.

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


A Systematic Framework for Business Success Today and Tomorrow

When the U.S. financial meltdown struck last year, business leaders across America were asking the same questions: How deep will the recession be? How long will it last? When will our economy return to "normal" conditions?

Philip Kotler and John A. Caslione have a coined a term for what they believe is a new business environment filled with constant turbulence, risk, and uncertainty: Chaotics.

In this insightful Webcast, they will explain how Chaotics is the "new normal" impacting industries, markets, and companies in operation across the globe.

They'll explore why typical reactions to turbulence—from across-the-board staff cuts and deep price discounts to slashing investments in marketing, branding, and new product development—actually jeopardize a company's long-term survival.

Using specific examples, you will hear how smart organizations are navigating through turbulence—armed with insights, strategies, and tactics to resist vulnerability, exploit opportunity, and thrive in the worst and the best of times.

For you to truly understand the business landscape today and into the future you need to attend this program!

About the Presenters

Philip Kotler, considered by many to be the father of modern marketing, is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He recently published the 13th edition of Marketing Management, the world's leading textbook in teaching marketing to MBAs. He is author of Marketing Models, Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, Corporate Social Responsibility, and thirty other books. His research covers strategic marketing, innovation, consumer marketing, business marketing, services marketing, distribution, e-marketing, and social marketing. He has been a consultant to IBM, Bank of America, Merck, Ford, General Electric, Honeywell, and many other companies. In addition, Kotler has received 12 honorary doctorate degrees from major universities in the U.S. and abroad.

John A. Caslione is a recognized expert on the global economy who has executed business strategies in 87 countries on six continents. He serves as advisor to large and middle market companies, including ABB, Becton-Dickenson Biosciences, Caltex Lubricants, ExxonMobil, GE, Hewlett-Packard, Johnson & Johnson, IBM and Philips N.V. Founder and president of global mergers and acquisitions advisor GCS Business Capital LLC., previously, he was founder and president of Andrew-Ward International, Inc., an international management consultancy. Caslione is author of four books on globalization, and developing global business strategies, including in emerging markets.

best live chat
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!