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3 Keys to Increasing Sales Effectiveness

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Drive Sales by Creating Value for Your Customer

The essence of sales is creating success for your clients. The more passionately and skillfully you focus on their needs, the more successful you will be. There are three main keys to effective sales:

  1. Filling Your Pipeline: Teaches you to use an approach we call Value Calling and communicate with a targeted prospect with the intent to explore whether or not mutual value can be created.  
  2. Qualifying Your Opportunities: Allows you to better enable the decisions you make with the client.  You are able to win fast or lose fast rather than holding your pipeline hostage for a long period of time.
  3. Closing the Sale: Helps you understand your role and how you influence decisions to achieve win-win outcomes. You are better able to resolve objections and prepare the conditions for good decision making. 

Each of these three keys must be followed to give the best possible opportunity for your clients to succeed with your solution. This webcast isn’t a quick-fix, but introduces you to a playbook that you can master over time to help your clients succeed.

What You Will Learn

  • Rethinking the funnel
  • Identify opportunities to communicate with your client
  • Enable decisions
  • Move off the solution
  • Handle objections
  • Discover your role and how to achieve win-win outcomes

While attending this program is FREE, reservations are required.

About the Presenters

Sean Frontz is Senior Delivery Consultant with FranklinCovey. He has coached thousands of sales leaders from around the world, helping them take their teams to new levels of success. A master presenter, Sean has elevated the ho-hum webinar into interactive virtual presentations that WOW his clients. But he’s not bound by cyberspace: Sean logs hundreds of thousands of miles each year working around the world with sales leaders.


Related Seminars

For additional training on this topic, consider these AMA seminars:

FranklinCovey Comprehensive Sales Performance Workshop
Apply this unique client-focused sales system to improve your competitive edge.

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AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!