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William F Baker on Art as a Business

Create like an artist, think like an entrepreneur

Date: August 19. 2016

By: William F. Baker

Podcast #: 16-19

Price: Free!


AMA_Edgewise_1619.mp3 [m]: Play in Popup



Artists usually chose their profession for the love of the craft but if they don't have some business skills they're going to get left behind. William F. Baker, co-author of The World's Your Stage, published by AMACOM, has tips on how to brand yourself, how to assess your competition, and act like an entrepreneur.

About the Author(s)

William F. Baker is president emeritus of WNET, New York’s PBS station, and a professor at Fordham University. He teaches Understanding the Profession: The Business of the Performing Arts in the 21st Century to students from Juilliard and Fordham.


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