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Stephen Wunker on Jobs to Be Done

Making the right innovations for your customers.

Date: November 25, 2016

By: Stephen Wunker

Podcast #: 16-33

Price: Free!

 

AMA_Edgewise_1633.mp3 [m]: Play in Popup

 

Synopsis

Stephen Wunker says most companies are innovating the wrong way. They're making what their customers say they want. Instead they should be asking "why" their customers want those things and making a product the customer didn't even know the needed. Today on Edgewise Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.

About the Author(s)

Stephen Wunker  worked with Clayton Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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