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Robert Bloom on Finding Your Company’s Inside Advantage

Growth and success in business amounts to a simple formula: Knowing what you’re good at and doing it better than anyone else.

Date: August 22, 2008

Podcast #: 08-34

Price: Free


AMA_Edgewise_0834.mp3 [m]: Play in Popup



Every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. Finding this hidden potential and becoming well known for it will grow the business. Robert H. Bloom calls this the Inside Advantage, which happens to be the title of his new book. As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, Bloom helped craft and implement the growth strategies of some of the world's largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L'Oreal, Nestle, TGI Friday's, Whirlpool, Zales Jewelers, and T-Mobile. He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle Juicy-Juice, T-Mobile US, Novartis' Theraflu and Triaminic.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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