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Nick Webb on What Customers Crave

How to define the perfect customer experience.

Date: December 30, 2016

By: Nicholas J. Webb

Podcast #: 16-38

Price: Free!

 

AMA_Edgewise_1638.mp3 [m]: Play in Popup

 

Synopsis

What sets you apart isn't your product but the experience surrounding your product. People don't go to Starbucks just for the coffee, they go for the experience. Nick Webb, author of What Customers Crave, published by AMACOM, joins us to talk about how to cultivate the perfect customer experience, even if you're selling widgets, not lattes.

About the Author(s)

Nicholas J. Webb is a popular speaker and corporate strategist in the areas of customer experience design and innovation. His firm Cravve, provides consulting and training to many of the world’s top brands.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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