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Michael Alter on Building Superior Customer Service

When you run an online business, how do you make sure that you are serving the needs of your customers?

Date: February 5, 2010

Podcast #: 10-06



AMA_Edgewise_1006.mp3 [9:46m]: Play in Popup



At SurePayroll, employees win money for making mistakes. Although this approach may seem a little backward, Michael Alter, president of the payroll provider, says the only way to continue to grow is to change and try new things—and it may account for the company’s fast growth, a three-year growth rate of 1.302 percent.

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