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Mark Johnson on Seizing the White Space

Enabling technology to renew your business model.

Date: November 30, 2018

By: Mark W. Johnson

Podcast #: 18-35

Price: Free!

 

AMA_Edgewise_1835.mp3 [m]: Play in Popup

 

Synopsis

Mark Johnson has updated his classic book Seizing the White Space: Business Model Innovation for Growth and Renewal with a new chapter taking into account our relationship with digital technology. He joins us to talk about disrupting new markets and how to couple digital with business models.

About the Author(s)

Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award–winning "Reinventing Your Business Model" in Harvard Business Review.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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