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Lois Kelly on Conversational Marketing

How is conversational marketing different—and better—than word-of-mouth marketing?

Date: June 22, 2007

Podcast #: 07-10

Price: Free


AMA_Edgewise_0710.mp3 [m]: Play in Popup



Lois Kelly is the author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing". She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute. Her articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. She is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University's fast-growing Communications Studies program.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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