Lois Kelly on Conversational Marketing
How is conversational marketing different—and better—than word-of-mouth marketing?
June 22, 2007
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Lois Kelly is the author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing". She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute. Her articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. She is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University's fast-growing Communications Studies program.
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