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Leonard Sherman on Considering Your Brand Long-Term

How to stay true to your mission while adapting to changing times.

Date: March 3, 2017

By: Len Sherman

Podcast #: 17-09

Price: Free!


AMA_Edgewise_1709.mp3 [m]: Play in Popup



Customers needs are always changing. Even the most universal products get updated and each brand has to figure out how to change with the times. Leonard Sherman, author of If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, joins us with lots of examples of companies doing it right and some of the ones who got it wrong.

About the Author(s)

Len Sherman brings over thirty years of business experience and academic research on 
growth strategy, innovation and entrepreneurship to Columbia Business School. Prior to teaching at Columbia, Dr. Sherman was a Senior Partner at
 Accenture, where he served in a variety of positions including President of two Business 
Process Outsourcing units: Accenture Procurement Solutions and Accenture Learning. At
Accenture, he also served as a founding General Partner of Accenture Technology
 Ventures, where he led Accenture's investment activities in Supply Chain
Management, Procurement and eLearning. He sat on the Boards of Directors of five technology-based firms in the procurement, supply chain and eLearning domains. Prior to these positions Dr. Sherman also led Accenture's Global Strategic Services Practice covering client services in the Automotive & Industrial Equipment, Transportation & Travel Services, Food & Consumer Package Goods, Retail and Pharmaceuticals/Medical Products industries.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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