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Ken Gronbach on the Nuances of Generational Marketing

Shifting demographics offer marketing oppportunities and pitfalls

Date: June 29, 2007

Podcast #: 07-11

Price: Free

 

AMA_Edgewise_0711.mp3 [m]: Play in Popup

 

Synopsis

Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy, and culture caused by massive population shifts from generation to generation. He shares his observations on how marketers can respond to these changes.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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