June 29, 2007
AMA_Edgewise_0711.mp3 [m]: Play in Popup
Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy, and culture caused by massive population shifts from generation to generation. He shares his observations on how marketers can respond to these changes.
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