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Gordon Patzer on Why Looks Matter More than You Think

A new book presents an ugly truth: when it comes to success, it’s what’s on the outside that counts.

Date: January 18, 2008

Podcast #: 08-03

Price: Free


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Dr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both women and men, and how it touches every part of our lives. In his book Looks (AMACOM),he reveals not only its impact on romance but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. Looks is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our overall obsession with being beautiful. Dr. Patzer has held various executive positions in and out of the academic world. He is currently dean of Chicago's Roosevelt University and is the founder and director of the Appearance Phenomenon Institute.

Dr. Patzer has investigated "lookism" and the physical attractiveness phenomenon for more than 30 years and has been featured in such publications as the Los Angeles Times, Harpers Bazaar, Mademoiselle, Elle, and Self Magazine. He has also been featured on Dateline NBC, The Today Show, and The O'Reilly Factor. In this week's "You've Been Spotted" segment, Kevin Lee asks participants from AMAs course "Presentation Skills for IT and Technical Professionals" about how much looks matter to their jobs. Listen to these participants share what they've learned from the course, and hear insights from Irv Rose, veteran instructor on presentation skills.

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