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Erich Joachimsthaler on Opportunities Hidden in Plain Sight

Companies must innovate to grow, but they often forget to look beyond their own brands.

Date: February 22, 2008

Podcast #: 08-08

Price: Free


AMA_Edgewise_0808.mp3 [m]: Play in Popup



In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Erich is the Founder and Chief Executive Officer of Vivaldi Partners, a global strategy, innovation, and marketing firm. In this week's You've Been Spotted segment, Kevin Lee asks participants from AMA's course "Strategic Planning"about what opportunities they've found that were hidden in plain sight. Listen to these participants share what they've learned from the course.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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