Erich Joachimsthaler on Opportunities Hidden in Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands.
February 22, 2008
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In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Erich is the Founder and Chief Executive Officer of Vivaldi Partners, a global strategy, innovation, and marketing firm. In this week's You've Been Spotted segment, Kevin Lee asks participants from AMA's course "Strategic Planning"about what opportunities they've found that were hidden in plain sight. Listen to these participants share what they've learned from the course.
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