One of America’s most beloved public figures on how to attract positive attention.
August 03, 2007
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In his three terms as mayor, Ed Koch brought the city of New York out of bankruptcy, created a renowned housing program, and paved the way to the city's ongoing economic and cultural prosperity. How did he rise from relative obscurity to become an enduring icon of America's largest city? In his new book Buzz: How to Build It and Win With It (AMACOM), Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your face style, he reveals how anyone can use his techniques to attract the right kind of attention in order to achieve positive and lasting results.
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