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Ed Koch on Building Buzz

One of America’s most beloved public figures on how to attract positive attention.

Date: August 03, 2007

Podcast #: 07-16

Price: Free


AMA_Edgewise_0716.mp3 [m]: Play in Popup



In his three terms as mayor, Ed Koch brought the city of New York out of bankruptcy, created a renowned housing program, and paved the way to the city's ongoing economic and cultural prosperity. How did he rise from relative obscurity to become an enduring icon of America's largest city? In his new book Buzz: How to Build It and Win With It (AMACOM), Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your face style, he reveals how anyone can use his techniques to attract the right kind of attention in order to achieve positive and lasting results.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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