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Dick Martin on Rebuilding Brand America

What can U.S. companies do to protect their business and promote goodwill among global customers?

Date: July 06, 2007

Podcast #: 07-12

Price: Free


AMA_Edgewise_0712.mp3 [m]: Play in Popup



In his book Rebuilding Brand America (AMACOM), Dick Martin argues that in today's global economy, American companies can no longer afford to overlook how anti-American sentiment affects their business. He then looks at how some of America's best companies have risen to this challenge, and in doing so have thrived in international markets while being recognized as ambassadors of goodwill across the world. Dick was excecutive vice president of public relations, employee communications and brand management for AT&T. He has published articles in The Harvard Business Review and other media, and is the author of Tough Calls.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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