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Bob Nease on The Power of 50 Bits

How much our brains can handle change.

Date: May 13, 2016

By: Bob Nease, PhD

Podcast #: 16-10

Price: Free!


AMA_Edgewise_1610.mp3 [m]: Play in Popup



Our brains are wired to be reactionary and instinctual. While this has mostly been helpful it does make it hard to change some ingrained behaviors we'd like to correct. Bob Nease, author of the new book The Power of 50 Bits, talks about how to course-correct to more healthy habits.

About the Author(s)

Bob Nease, PhD , served as the chief scientist of Express Scripts and is the author of more than seventy peer-reviewed papers. He was also an associate professor of internal medicine at Washington University in St. Louis and an assistant professor at the Geisel School of Medicine at Dartmouth College. He received the Henry Christian Award for Excellence in Research from the American Federation for Medical Research and the URAC’s Health Care Consumer Empowerment and Protection Award. He and his wife divide their time between Phoenix, Austin, and Italy.


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