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Andy Sernovitz on successful word of mouth marketing

In the face of today’s new technologies and communication channels, what’s the most effective way to manage word of mouth?

Date: September 14, 2007

Podcast #: 07-22

Price: Free

 

AMA_Edgewise_0722.mp3 [m]: Play in Popup

 

Synopsis

Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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