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Allen Adamson and Joel Steckel and the Increasing Rate of Change

Thinking ten minutes into the future.

Date: June 15, 2018

By: Allen Adamson

Podcast #: 18-11

Price: Free!

 

AMA_Edgewise_1811.mp3 [m]: Play in Popup

 

Synopsis

"What's your five year plan?" It's a classic interview question that just isn't relevant anymore, now that the market landscape can be radically different within months, never mind years. Allen Adamson and Joel Steckel, authors of the new book Shift Ahead, join us to talk about companies and brands that shifted their whole worldview to make sure they stayed relevant.

About the Author(s)

Allen Adamson a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead. He is also Co-founder & Managing Partner of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution.

Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business. Joel has published numerous articles in publications including Journal of Marketing ResearchJournal of RetailingMarketing ScienceInterfaces, and Journal of Consumer Research. He was the founding president of the INFORMS Society for Marketing Science.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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