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Adam Gordon on Being Future Savvy

Who’s tea leaves should you believe?

Date: September 19, 2008

Podcast #: 08-38

Price: Free


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In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. Futures analyst Adam Gordon has spent a lifetime deciphering changes and trends in a variety of industries. His book Future Savvy (AMACOM) is a hands-on guide for how to evaluate the business, social, and technology forecasts in both the mainstream media and specialized reporting. Adam Gordon MS, MBA (INSEAD) is an acknowledged and credentialed expert in the field of industry foresight and future studies. He has been an analyst, consultant, facilitator, and teacher in this field during the past dozen years, during which he has developed various foresight projects to help private and public-sector organizations anticipate and respond to emerging opportunities. Gordon has appeared on NPR's Morning Edition and CNN World Report, in addition to a number of radio shows worldwide. He has written many op-ed pieces and has been featured or serialized in various newspapers, including, most recently, The Times (London). As the director of The Future Studio, he facilitates industry foresight seminars, and teaches strategic planning in various prominent executive and MBA programs around the world. He was previously a Senior Associate at Coates & Jarratt, Inc., a future strategy consulting firm in Washington, DC., and before that, a journalist at Business Report.


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