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Adam Gordon on Being Future Savvy

Who’s tea leaves should you believe?

Date: September 19, 2008

Podcast #: 08-38

Price: Free


AMA_Edgewise_0838.mp3 [m]: Play in Popup



In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. Futures analyst Adam Gordon has spent a lifetime deciphering changes and trends in a variety of industries. His book Future Savvy (AMACOM) is a hands-on guide for how to evaluate the business, social, and technology forecasts in both the mainstream media and specialized reporting. Adam Gordon MS, MBA (INSEAD) is an acknowledged and credentialed expert in the field of industry foresight and future studies. He has been an analyst, consultant, facilitator, and teacher in this field during the past dozen years, during which he has developed various foresight projects to help private and public-sector organizations anticipate and respond to emerging opportunities. Gordon has appeared on NPR's Morning Edition and CNN World Report, in addition to a number of radio shows worldwide. He has written many op-ed pieces and has been featured or serialized in various newspapers, including, most recently, The Times (London). As the director of The Future Studio, he facilitates industry foresight seminars, and teaches strategic planning in various prominent executive and MBA programs around the world. He was previously a Senior Associate at Coates & Jarratt, Inc., a future strategy consulting firm in Washington, DC., and before that, a journalist at Business Report.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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