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Clayton Christensen on Disruptive Innovation

How disruptive innovation can help your company.

Date: December 14, 2012

Podcast #: 12-25

Price: Free

 

AMA_Edgewise_1225.mp3 [22:53m]: Play in Popup

 

Synopsis

While most companies focus on Sustaining Innovation (making existing products better), really successful companies branch into Disruptive Innovation and create new products or make existing products available to those who don't have access to them. It seems like a win-win situation since the only competition to disruptive innovation is nonconsumption; when the product is something like green energy provided to developing nations, this is unquestionably a good thing for the consumer and for the provider. However, as our guest Clayton Christensen warns, these innovations take years to germinate. Businesses who wait until they are in the red to start thinking about Disruptive Innovation are already too late. No matter how your company is faring, it's never too soon to think about your disruptive innovation.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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