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Joe Pine on the Evolution of the Economic Model

Using Customization to Renew Commodities

Date: August 24, 2012

Podcast #: 12-17

Price: FREE

 

AMA_Edgewise_1217.mp3 [m]: Play in Popup

 

Synopsis

Joe Pine, coauthor of The Experience Economy and the brand new book Infinite Possibility, joins us on Edgewise to explain the balance between commoditization and customization in progression of economic value. Amazon and Wal-Mart are just two companies that have used transformation as a tool to successfully guide customers to change by using their experiences. Companies such as these are commoditizing goods so they can sell at higher volume and lower cost to the consumer. He outlines three phases of transformations that are required to sustain transformations through time, which include diagnosis, using a set of experiences, and following through. Not only are these transformations crucial to a business setting but can be useful in our personal lives as well.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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