Dr. Betsy Kruger on Finding and Targeting Your Star Customers
Applying Pareto’s Principle to Your Brand
May 4, 2012
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Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but key factor in increasing profit: customer loyalty. Stressing the importance of gaining quality customer relations as opposed to mere mass, Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She discusses on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.
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