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Dr. Betsy Kruger on Finding and Targeting Your Star Customers

Applying Pareto’s Principle to Your Brand

Date: May 4, 2012

Podcast #: 12-09

Price: FREE

 

AMA_Edgewise_1209.mp3 [m]: Play in Popup

 

Synopsis

Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but key factor in increasing profit: customer loyalty. Stressing the importance of gaining quality customer relations as opposed to mere mass, Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She discusses on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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