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Jane Jordan on Managing Media Through a Crisis

Protecting Your Assets in the Digital Age

Date: April 20, 2012

Podcast #: 12-08

Price: FREE


AMA_Edgewise_1208.mp3 [m]: Play in Popup



Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management, says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone.  Regardless of a company’s preferred talking points, anyone can hit “post” instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jordan says it’s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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