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Christopher Frank and Paul Magnone on Overcoming Information Overload

Asking the right questions in order to make the right decisions

Date: October 14, 2011

By: Christopher Frank , Paul Magnone

Podcast #: 11-41

Price: FREE


AMA_Edgewise_1141.mp3 [m]: Play in Popup



In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Magnone share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions.

About the Author(s)

Christopher Frank is vice president of business-to-business and communications research at American Express, where he is responsible for advertising, brand, and business-to-business research. He is a respected speaker and leader in market research and advertising worldwide. Prior to joining American Express, Frank spent 10 years at Microsoft, as senior director of corporate research. He is the coauthor of Drinking From the Firehose.

Paul Magnone

is a tech strategist and business development leader who consults on strategic decisions and growth opportunities. Previously, he was VP of Business Development at Openet Telecom, a mobile telecom and big data software firm. He holds two patents and has extensive experience building strategic alliances spanning Fortune 100 organizations and with U.S., European and Israeli venture capital firms. He is the coauthor of Drinking from the Firehose.


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