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Seth Godin on the Death of Books and Rebirth of Ideas

Pushing away convention to provoke innovation

Date: April 15, 2011

By: Seth Godin

Podcast #: 11-16



AMA_Edgewise_1116.mp3 [m]: Play in Popup



One might presume that Seth Godin, having penned more than a dozen best-sellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new e-book Poking the Box, Godin shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, he expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.

About the Author(s)

Seth Godin As an entrepreneur, Godin has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Godin calls "Permission Marketing". He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.


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