Adrian Ott on Customers Who Are Always Connected
How to handle customers who want everything now.
November 5, 2010
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Renting a movie can be fun, until the next day when you have to find time to return it to the store. Netflix saw that, and revolutionized the movie rental industry with easy delivery and no late fees. Blockbuster, late to the movies on demand game, recently filed for Chapter 11 bankruptcy. When time is our most precious resource, companies who value that and cater to the customer’s needs are the ones who rise to and stay on top. In her new book The 24 Hour Customer, Adrian Ott suggests that time is the most important competitive factor in today’s economy.
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