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Sander Flaum on Turning Big Ideas into Big Profits

How to make sure great ideas aren't forgotten.

Date: September 3, 2010

Podcast #: 10-36

Price: Free


AMA_Edgewise_1036.mp3 [m]: Play in Popup



No one needed an iPhone; we all wanted one. Steve Jobs didn’t bother doing any market research, it would have been useless. Once he had a great idea he ran with it, got it turned around quickly, and now iPhones are ubiquitous. According to Sander Flaum, author of the new book Big Shoes: How Successful Leaders Grow into New Roles, that’s what all successful CEOs do. If a CEO wants to stick around, he or she not only will cultivate ideas but will make sure something gets done.
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