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Charlene Li on the Importance of Social Media to Promote Openness

How to use social media for a competitive advantage.

Date: July 30, 2010

Podcast #: 10-31



AMA_Edgewise_1031.mp3 [m]: Play in Popup



Facebook isn’t just for college students anymore. Businesses are quickly learning that a social media presence, on Facebook, on Twitter, or on their blogs, can be vastly important to the company. In her new book Open Leadership, Charlene Li talks about how to use these new sites to generate interest in the company, both for the customers and for the employees, giving them a sense of purpose and enthusiasm.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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