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Chip Bell on Creating “Take Their Breath Away” Customer Service

How imaginative service creates devoted customers.

Date: November 13, 2009

Podcast #: 09-46



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Customers are bored! Service providers, chastised by the “less-than-exciting” results of their surveys, have put all their eggs in the “improvement” basket.” According to Chip Bell, “Take Their Breath Away” service is about bringing a new spirit to the service world. His new book Take Their Breath Away, coauthored by John R. Patterson, offers a practical blueprint and courage-builder for business pioneers who are unwilling to be lulled into complacency by the same old service practices.

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