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Nilofer Merchant on Real Collaboration

How collaboration can create a stronger workforce.

Date: March 26, 2010

Podcast #: 10-13



AMA_Edgewise_1013.mp3 [12:29m]: Play in Popup



Management gurus have always said “people matter.” But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. After many years of working with Apple, Adobe, HP, among others, Nilofer Merchant discovered the best way to create a winning strategy, which she details in her book, The New How: Creating Business Solutions Through Collaborative Strategy.

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