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J. Byrne Murphy on the Best Ways to Do Business Overseas

A real life international adventure story, and what we can learn from it.

Date: February 13, 2009

Podcast #: 09-07

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AMA_Edgewise_0907.mp3 [13:23m]: Play in Popup

 

Synopsis

When J. Byrne Murphy moved to France in the early 1990s to launch the European division of MacArthur Glen, a company that operates high fashion outlet malls, he was sure the venture would be a slam dunk. The MacArthur Glen concept had been a tremendous success in America, and the fashion loving European market seemed like a natural fit. But, as he describes in his new book, Le Deal: How a Young American, in Business, in Love, and in Over His Head, Kick-Started a Multibillion Dollar Industry in Europe, what Murphy didn’t realize was that he was walking into a political, perfect storm of anti American sentiment and protectionist policies that included the Prime Minister of France declaring a moratorium on all new retail development across the country.
 
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