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Cass Wheeler on How to Achieve Purpose Beyond Profit

The CEO of one of America's most respected organizations shows how to go from good to great.

Date: January 30, 2009

By: Cass Wheeler

Podcast #: 09-05



AMA_Edgewise_0905.mp3 [10:42m]: Play in Popup



We all know that the definition for success in the corporate world is fairly straightforward. To be considered great, companies first need to turn a profit. For organizations in the social sector, however, the challenge is much bigger. To be truly effective, they must stay relevant and, above all, stay true to their mission. For the past thirty-five years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector.

In You’ve Gotta Have Heart, he shows people at all levels of a nonprofit how to make sure their hard work really pays off. Using examples of some of the American Heart Association and others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and build a more visionary, creative, and disciplined nonprofit organization.

About the Author(s)

Cass Wheeler  is the longtime Chief Executive Officer of the American Heart Association. Mr. Wheeler is currently on the boards of Partnership for Prevention, NationalCenter for Tobacco-Free Kids, and Research!America. He has been with the AHA for 35 years and served as CEO for 11 of those years.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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