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Jon Bidwell on Driving Innovation from Within

How a conservative culture gave way to radical innovation from within.

Date: January 5, 2010

Podcast #: 10-02



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When Jon Bidwell became the Chubb Group of Insurance Cos.’s first ever chief innovation officer, his mission was to increase the speed, pace, and profitability of Chubb’s products and services, involving a global network of 10,000 employees. Bidwell realized that the best way to generate innovation as quickly as possible was to tap into the company’s 10,000 employees, those who knew from first-hand experience what could make the organization work better. The conservative culture at Chubb gave way to a radical program that tapped into the company’s internal resources, generating thousands of ideas for organizational improvement.

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