/training/podcasts/3611.aspx
Request a Catalog.
Share

Jill Griffin on Earning Loyalty in a Search and Switch World

"I Googled it." These three words have single-handedly transformed the way customers buy across every industry and sector.

Date: June 26, 2009

Podcast #: 09-26

Price:

 

AMA_Edgewise_0926.mp3 [m]: Play in Popup

 

Synopsis

The ability to compare price and product created by Internet search engines coupled with our insatiable desire for instant information have created a volatile new breed of buyer, the search and switch customer. In these bruising economic times, businesses unprepared to address this buyer are losing market share by the minute.

In her book Taming The Search and Switch Customer: Earning Customer Loyalty In A Compulsion To Compare World, loyalty guru    Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for today’s compulsion to compare planet of buyers.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

Subscribe Using Other Tool

Close

To subscribe using another tool, copy the following URL:

 

 

 

 

 

 

 

 

 

 

iTunes Subscribe

Close

I Have iTunes Installed


I don't have iTunes Installed
Download Now.