Jeffrey Hollender on Key Business Lessons in Going Green
How corporate responsibility is the new competitive advantage.
April 30, 2010
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Back when “green” was just a color and not a movement, Seventh Generation was already at work creating earth-friendly, non-toxic, energy-conserving products. Jeffrey Hollender, co-founder and chairman of Seventh Generation, believes that the companies that will succeed are the ones who embrace responsibility and a genuine interest in a better future. His new book, The Responsibility Revolution: How the Next Generation of Businesses Will Win, explains that companies need to take a holistic and systemic approach to everything to company does in order to win.
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