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Aviad Meitar on Refreshing Romania with Pepsi

How he brought Pepsi to Romania.

Date: May 28, 2010

Podcast #: 10-22

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AMA_Edgewise_1022.mp3 [18:58m]: Play in Popup

 

Synopsis

A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how Romania as an emerging economy was poised to become a significant trade partner with the rest of Europe and overseas. By bringing new skills, sales and management to a community eager to learn, he oversaw the Pepsi's growth to the ultimate sale of the business to PepsiCo’s 2nd largest bottler worldwide in mid 2006.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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