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Ric Merrifield on Rethinking Cost Cutting and Boosting Innovation

A Microsoft strategist exposes what does and doesn't need attention in your organization.

Date: July 31, 2009

By: Ric Merrifield

Podcast #: 09-31



AMA_Edgewise_0931.mp3 [15:52mm]: Play in Popup



It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we’re doing and “why” we’re doing it. That’s why we’re leaving so much value on the table.

In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield presents case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

About the Author(s)

Ric Merrifield  spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft as director of strategy on the top secret Motion Incubation team, Merrifield has spend more than 10,000 hours as a business architect and has filed 12 patent applications, all with the goal of helping companies rethink their operating models.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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