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Dr. Matthew Kiernan on How to Successfully Invest in a Sustainable World

How organizations are profiting by doing the right thing for the environment.

Date: March 6, 2009

Podcast #: 09-10



AMA_Edgewise_0910.mp3 [19:26m]: Play in Popup



For businesses and investors, there’s no doubt about it. The smart money is going green. And the growing movement towards ecologically forward thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that the socially responsible organizations aren’t just doing the right thing for the environment. They’re also paying off financially, making their investors money and increasing the bottom line.

Investing in a Sustainable World (AMACOM) by Dr. Matthew J. Kiernan offers clear proof, through facts, figures, and hard documentation, that “going green” leads directly to better stock market performance…and that investors and companies who ignore it will, in fact, lose money. The book reveals the most powerful global mega­trends—from the ongoing focus on emerging markets to natural resource depletion—which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhanced investing beneficial to both investors and companies.


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