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Phil Geier on the Creation of Advertising

How modern advertising was created and how it can sustain businesses today.

Date: March 19, 2010

Podcast #: 10-12

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AMA_Edgewise_1012.mp3 [14:11m]: Play in Popup

 

Synopsis

Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, SURVIVE TO THRIVE reveals an insider’s take on the glamorous real world of 1960s and 70s advertising and features a veritable who’s who of mid-20th century luminaries.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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