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Joel Kurtzman on the Strength of Common Purpose Organizations

How great leaders get the best work from their employees.

Date: April 16, 2010

Podcast #: 10-16



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When business seems like a dog-eat-dog world, it’s the common purpose organizations, the ones where everyone works together for the same goal, that are thriving. Walk into a company like Apple or the insurance agency FM Global and the difference is palpable; thanks to involved and invested leaders, the employees know why they’re there and take pride in their work. In his new book Common Purpose: How Great Leaders Get Organization to Achieve the Extraordinary, Joel Kurtzman says that the hard work to achieve that cohesiveness is worth it.


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