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John Quelch on Best Marketing Practices in a Recession

Why marketing matters during tough times, and what methods actually work.

Date: February 6, 2009

Podcast #: 09-06



AMA_Edgewise_0906.mp3 [13:46m]: Play in Popup



John Quelch is the author of Greater Good: How Good Marketing Makes for Better Democracy. John was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications.

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