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Malcolm Frank on Code Halos

How the digital lives of people are changing the rules of business.

Date: Friday, August 8

By: Malcolm Frank

Podcast #: 14-16

Price: Free!

 

AMA_Edgewise_1416.mp3 [m]: Play in Popup

 

Synopsis

If companies wish to survive in today’s ever-expanding digital age, they need to recognize their customers’ code halo—a consumer’s virtual self—and implement the business model that supports it. This is why companies like Netflix are still standing while others like Blockbuster are not. Listen as Malcolm Frank, coauthor of Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business, describes why companies must use data scientists that can understand both the complex math behind the data as well as the business content. And since trust is the currency of the new virtual economy, companies that have all this data should never abuse this power and need to emphasize building trust with their customers.

About the Author(s)

Malcolm Frank was named “One of the most influential people in finance” in 2005 by Risk Management magazine. He is a graduate of Yale University with a degree in Economics.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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