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Koen Pauwels on How It's Not the Size of the Data, It's How You Use It

Getting smart about how you use analytics.

Date: May 30, 2014

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Podcast #: 14-11

Price: Free!

 

AMA_Edgewise_1411.mp3 [m]: Play in Popup

 

Synopsis

Koen Pauwels, consultant and expert on marketing ROI (Return on Investment), describes why smarter marketing can help drive up sales profits for any company. How is big data affecting marketing trends today? In many ways it sets the benchmark for marketing to be held more accountable for business profits. And with analytics becoming such an essential component to any business, companies need to get smarter. Pauwels offers several examples on how his methodology for smarter marketing, detailed in his book It’s Not the Size of the Data—It’s How You Use It: Smarter Marketing with Analytics and Dashboard, published by AMACOM, has actually helped companies, including saving a major corporation $150 million in advertising for a green product.

About the Author(s)

KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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