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Why It's Time to Rethink ROI

Sharan Jagpal, author of Fusion for Profit:  How Marketing & Finance Can Work Together to Create Value, explains why it's time to take a "new school" look at that favorite "old school" performance metric—ROI.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.