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When Good Storytelling Goes Bad

Business pundits often quote a famous 1953 study of Yale graduates that found a correlation between goal setting and future financial success. There is only one problem with that study: it doesn’t exist. i4cp’s Lorrie Lykins reminds us that not everything we read or hear is accurate.


About the Author(s)

Lorrie Lykins, Institute for Corporate Productivity Lorrie Lykins is an associate with the Institute for Corporate Productivity (i4cp).

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